A data-driven information system for Indiana University Dance Marathon (IUDM) that replaces fragmented DonorDrive + Excel workflows with a unified real-time fundraising dashboard — featuring live donation tracking, role-based views, leaderboards, and automated notifications.
Indiana University Dance Marathon's executive board had no single source of truth for fundraising. Tracking donations required constant context-switching between DonorDrive and manually maintained Excel spreadsheets — a fragmented workflow prone to errors, delays, and blind spots during high-stakes push day events. There was no way to view committee-level progress, send milestone alerts, or give participants meaningful visibility into their own fundraising status.
MarathonHub is a unified fundraising information system purpose-built for IUDM. It pulls live donation data into a single dashboard, replacing the DonorDrive + spreadsheet workflow entirely. The platform surfaces real-time totals, team and individual leaderboards, committee goal tracking, and automated push day notifications — all through role-specific views tailored to exec board members, committee heads, general participants, and donors. The system was designed through semi-structured interviews with IUDM Executive Board members and participant surveys to ensure it matched actual workflows.
The system was designed using UX research methods grounded in real user needs. Semi-structured interviews with IUDM Executive Board members uncovered the pain points in the existing workflow. Participant surveys validated the features most valuable to general members and donors. The data model was designed around a normalized ERD with core entities: Participants, Donors, Committees, Events, and Donations.
Screenshots & demo coming soon